PRESSPORTAL

LUNAR‘s user centered design process creates meaningful solutions like ,mo‘

21. February 2013

LUNAR show cases its successful concept study ‘mo‘ during this year‘s mcbw in Munich. ,Mo‘ has received overwhelming feedback from people worldwide and is an example how LUNAR‘s user centered design process creates meaningful solutions. Besides ,mo‘ LUNAR also exhibits its design process and methods that can repeatedly lead the way to better products, interfaces or services. LUNAR‘s exhibition is part of MCBW moments – mindscapes for design at the ,Alte Kongresshalle‘ in Munich from 21.-24.02.2013.

 

,Mo‘ – a flexible mobility system for the city of tomorrow:

 

,Mo‘ is a concept study that aims to make a noticeable difference to the number of cars on the city streets, thereby cutting noise levels and air pollution. The heart of the ,mo‘ system is offering public transport along with various individual rental vehicles: from bikes and cargo bikes all the way to electric bikes and cars. ,mo‘ members can choose from a comprehensive, single-source range of vehicles whatever the situation. Eco-friendly alternatives to the car are available for all kinds of usage scenarios. The ,mo‘ smartphone app encourages spontaneous usage of the mobility system even on the go. ,Mo‘ is a joint project by three organisations: design firm LUNAR Europe, environmental organisation Green City e.V.  and the University of Wuppertal.

 

LUNAR‘s design process and methods: 

 

LUNAR‘s design process unites its global core disciplines: Industrial Design, User Experience Design, Design Strategy and Engineering. We believe in a user-centered approach. Gaining essential upfront user insights at the beginning and keeping users involved during the course of the design process helps us to develop meaningful solutions for people, our clients and their brands.

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